How To Use Direct Response Card Decks To Fine Tune Your Marketing…
Market research specialists have discovered a new tool which
enables them to quickly identify target market cells, measure
buyer acceptance, test new product or service concepts quickly
and inexpensively and survey market characteristics…the Direct
Response Card Deck.
For two to four cents per contact, the researcher can now gather
market intelligence from both specialized vertical markets
(lawyers, doctors, etc.) or broad [...]